FINANCIAL SUSTAINABILITY
& SCALABILITY

Liquidity Management. Performance Improvement. Cost Takeout. Profitable Growth. Restructuring & Turnaround.

Financial Advisory is a Hands-On Partnership

Having spent the first 20 years of my career at Deloitte, I have learned a lot about what it means to be a trusted financial advisor who partners with companies, as compared to a salesman who sells a vision with no intent or plan to execute it. Trusted financial advisors understand their clients’ businesses, focus on the fundamentals, ask a lot of questions, drive sustainability through process development, and create accountability by sharing in their clients’ successes. Building and optimizing businesses are not things you can buy off-the-shelf or learn by watching YouTube ‘how to do it’ videos; these are time-consuming processes where value is derived from applying many years of experience to identify and align tactical actions with strategic outcomes that can be measured and managed.

Small & Medium Business (SMB) and the Middle Market remain some of the most underserved segments because they often lack the resources that large consulting firms demand for their services. However, it is the area of the market where the most amount of change can be effectuated through methodical design and implementation of financial tools and analyses utilizing experts who bring a wide breadth of experience of seeing what happens when financial infrastructure significantly trails growth.

Core Principles

  • If you can’t measure something as fundamental to a business sustainability as cash flow, then don’t expect to be able to manage it. Every business, regardless of size, should understand how cash flows through their business and how operational decisions translate into liquidity.Description text goes here

  • The AI world we live in puts a huge emphasis on ‘data’. Data is essential for any business to understand, but what data should be measured, how that data is interpreted, and knowing the limitations of data are essential. Data is the start of optimizing parts of your business, but it is not the end. Understanding how operational decisions create patterns or anomalies in data is where the magic is. Companies that make decisions solely off data can make huge mistakes by not interpreting that data correctly.Description text goes here

  • Companies that don’t challenge financial advisors on their industry knowledge, the regional dynamics of their business, and company-specific elements are likely not going to get the outcomes they want. It is often in these nuances of how business is done in a certain region that provides the essential context for an advisor to create solutions that are much more likely to succeed. Remote work is great, but not when it comes to really helping a business thrive.

  • Anybody that charges a ‘monthly fee’ or hourly rates without any type of success-driven accountability is just that - a monthly fee that adds to their clients’ overhead costs. Advisors must have ‘skin in the game’ by creating mutual fee arrangements that incentivizes the advisor to create real value.

  • Whenever you outsource something, especially when it comes to the financial stewardship of your business, do not be surprised when you get exactly that - an outsourced service that provides reports, not actionable insights. Outsourcing is really effective for areas of your finances that just need to get done - areas where the quality between ok and good, and good and great will not change your ability to reach your strategic goals.

  • Guaranteed financial outcomes are sold by people who are just that - salesmen. Advisors with a deep breadth of experience know that no outcome can be guaranteed. There are too many variables that affect the ability to achieve an outcome to make a guarantee. Experienced advisors set parameters (ranges) on what a successful outcome may look like, but they never guarantee anything - if it was that easy, clients would never hire them.

  • Financial consultants love to create dependence of themselves by creating complex tools that they designed and are often incredibly difficult for the client’s staff to update, change, and extend. This creates a dependence on consultants as the very tools that the client buys require the consultants to operate. Creating solutions that can be seamlessly handed off with training for the client’s staff to ensure sustainability is essential to a mutual partnership.

Published work.

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